Projects (13)

FAMILIPRIX

Years of collaboration
5 years
Team
  • Anne-Renée, Noémie, Alexis, Marie-Pier R.D., Bruno, Ann-Catherine, Mathieu, Jason, Éric Forest, Éric Fortier & Béatrice

For Familiprix, 2019 marked the beginning of a long relationship with Kabane. After several decades of approaching its messages with a good dose of humour, the advertiser wished to change positioning and refocus on the essential role of the pharmacist. That’s good. We thrive on challenges.

Following in-depth strategic thinking, Kabane repositioned the brand around kindness, a theme that perfectly reflects the compassionate approach of Familiprix-affiliated pharmacists. To convey this new positioning, a campaign focusing on the relationship between the pharmacist and their client was deployed in Québec and New Brunswick.

Familiprix TV campaign

Young family
Caregiver

2019 TV campaign results

web video views
+ 2.2 M

40th anniversary campaign

01
02
03

40th campaign results

web video views
+ 1.3 M
total impressions
+ 14.5 M
clicks on advertisements
+ 50 k

Benevolence campaign

Joubenson
Marie
Maurice