Inspired by the memory of the land, the metamorphosis of the Hôtel-Musée Premières Nations pays tribute to the richness of Huron-Wendat culture, its codes and traditions, while maintaining the contemporary refinement that characterizes the visitor experience. The rebranding pays tribute to ancestral history and modern comfort, one detail at a time.
Creating a bridge between tradition and the contemporary, memory and the present, authenticity and high-end is an intricate challenge. Embodying the unique aspects of the Huron-Wendat Nation in a respectful way required both the strategic and creative teams to have a keen and empathetic understanding of its culture, art and history. Taking the time to listen and fully immerse ourselves in the Huron-Wendat Nation’s essence, was paramount for the rebranding process to accurately convey the authenticity of culinary, tourism and resort experiences—and increase their appeal and notoriety. Then, to ensure the brand's influence across all their communications, our team developed a content strategy, a deployment strategy and a social media guide for their platforms. As a result, the brand now shines a spotlight on Huron-Wendat culture and attracts many visitors.