Le Shaker, which now has 18 branches, shows no sign of slowing down in its ambitions. To give itself the means to pursue its expansion and consolidate its place as a gourmet and fun destination, the banner called on Kabane to imagine its new brand identity, support it in all its marketing communications efforts, and design its employer brand.
This new brand platform, which comes to life around the tagline "Le goût de se voir," is the result of an integrated blend of brand strategy, content strategy, media planning, design and creation. All to inspire people to eat, drink, celebrate and do it all over again. Following the successful launch of the new identity, the Shaker team approached us to create a strong employer brand to ensure the continuous recruitment of the best talent in their industry. Strongly inspired by the core brand image, the " Destiné.e à épater" employer brand highlights the banner's ability to bring together natural talent in an electrifying environment.