Sprint

Sprint convenience stores are making a big entrance into Quebec’s advertising landscape with their very first multiplatform campaign. An initiative that highlights a tangible consumer benefit aligned with the brand’s DNA: speed. To save time, it’s time for a Sprint.

From brand audit to creative development, through media planning and deployment, Kabane provided comprehensive, integrated support to ensure a distinctive, high-performing creative product—one capable of elevating the brand’s awareness as part of its very first large-scale communication campaign.