At the end of 2020, Kabane and Petal entered the operating room. This fast-growing player in the health sector wanted a facelift and to reposition itself with a new strategy targeting health organizations and governments, in addition to physicians.

In the very complex and dynamic environment of the health system, Petal brings clarity and practicality. Petal helps everyone see things more clearly and work more fluidly. It was with all of this in mind that Kabane developed a clean brand image that also emphasizes Petal’s innovative aspect. The agency also created the "Orchestrate care in real time" slogan to showcase Petal's versatility.