Lobe

To mark its 20th anniversary and consolidate its position as a leader in hearing health, LOBE launched an advertising campaign and a new brand image. Because the power to hear well and understand everything is the power to get closer to your world.

Kabane developed a colourful brand identity that was aesthetically pleasing for the eyes—and showcased the importance of hearing health. The logo featured organic shapes that added an all-encompassing sense of support and expertise. Kabane created a revamped logo, a colour palette full of meaning, illustrations reminding clients of the spontaneous and ephemeral sounds of nature, and a 30-second commercial that encouraged the adoption of lifestyle behaviours for people to protect their ear health.