In order to adapt to the rapid changes in the education savings market, Universitas wanted to modify its offer and re-brand itself under the name Kaleido: a new brand geared to attract young families in Québec and New Brunswick. It’s was the beginning of a great long-term relationship with Kabane!
Kabane designed a multiplatform campaign around a clear axis: "Education savings that go beyond education savings." The goal was to showcase that Kaleido offers more than its competitors, through a more compassionate approach. To do this, we placed spokesperson Bianca Gervais at the heart of our television commercials.