To launch IDEO+, a new, more flexible education savings plan offering many support services for families, Kaleido joined forces with Kabane to create a major multiplatform campaign. It’s definitely a collaboration that makes a difference in people’s lives.

Through real-life moments that speak to parents, the campaign, presented by spokesperson Bianca Gervais, showcases Kaleido's strength: knowledge of education savings and young families' realities. And it's all made possible by the presence of advisors, exclusive services and advice that's in tune with reality. That's what education savings is all about.