In 2019, Gaz Métro changed its name to better reflect its investments in renewable energies. This is how Énergir was born, a brand whose purpose is to better align with the values of the younger generations. To help achieve this goal, the company commissioned Kabane to develop content for its social media.

Because thinking differently about energy can be fun, Kabane designed playful and dynamic content designed to share Énergir’s new colours while trying to raise public awareness of crucial subjects, such as energy efficiency and renewable natural gas.