TACTICS

We implement effective marketing initiatives to increase brand awareness, accelerate sales and maintain customer loyalty. We regularly measure the effectiveness of each initiative.

We get insight from your brand identity, our knowledge of your target audiences, the latest industry trends and best practices. The result is coherent and well-timed planning.

OUR UNIQUE EXPERTISE:

Media placement
Search engine marketing (SEM)
Search engine advertising (SEA)
Search engine optimization (SEO)
Community management
Performance measurement and analysis

our approach to
TACTIcs

OUR TACTICAL APPROACH

Where should you invest your marketing budget this year?

We help you make the right choices and plan your initiatives to make them impactful and profitable. Our goal is that all of your marketing communications initiatives strengthen your brand’s influence.

OUR MULTIPLATFORM APPROACH

Multiplatform planning takes into account your overall budget. Based on your objectives, we spread your budget across different communications channels.

We leverage the power of traditional and digital media to maximize your campaigns’ success.

AN INTEGRATED ACTION PLAN

At Kabane, a brand team will support you through your campaigns, developing an in-depth knowledge of your business, products, target audience and customers.

Our team’s strength resides in the close collaboration of brand strategists, multiplatform experts and digital specialists who strive to take your brand farther, campaign after campaign.

OPTIMIZING YOUR DIGITAL PRESENCE

Kabane’s digital expertise, combined with over 10 years of experience in the field, enables us to make informed choices for your brand.

Our teams continually analyzes audience data and key performance indicators to deepen our approach and refine our recommendations. We provide monthly reports to gain key insights into the performance of each campaign or initiative.

OUR EXPERTISE

Marie-Pier Roy-Dubé

Director, tactics and training

Iden Bani

Digital marketing specialist

Fabien Charton

Digital marketing specialist

Marylène Kirouac

Media planner (MTL)

Nicolas St-Pierre-Maheu

Digital marketing specialist (MTL)

GENEVIÈVE MORIN

Community manager