STRATEGY

Our strategic work is based on thorough business analyses and research. Our experts’ fresh perspectives about your reality enable you to identify your brand’s DNA and your unique market positioning. Together, we identify promising creative and strategic opportunities. Our strategy team brings together a number of specialized skills for tactical planning, deployment and continuous optimization. We monitor results and readjust accordingly, if needed

MULTIDISCPLINARY EXPERTISE:

Brand DNA
Perfomance audits
Brand strategy
Multiplatform strategy
Content strategy
Digital Strategy

our approach to
STRATegy

OUR APPROACH TO HIGH-LEVEL STRATEGIC CONSULTING

Our strategists’ mission is to advise you. They will listen to you and ask questions to determine what is distinct about your business. We work with you at the highest level to search for opportunities and make recommendations to define your brand’s DNA.

We develop your brand strategy and action plan according to your budget and objectives.

POSITIONNING YOUR BRAND

We believe that all brands can be strong and unique. Through a branding strategy, we help our customers build high-performance, engaging brands that secure an exclusive position in the marketplace.

We accomplish this when there is consistency between a brand’s DNA and your brands marketing communications initiatives.

STRATEGIC APPROACH

"Each project is the springboard to a close, transparent and open relationship. Our team becomes an expansion of yours. We are committed to your success.

We communicate about a project’s ideas, issues and challenges. When everyone is on the same page, that’s when the real magic begins.

COLLABORATIVE APPROACH

Enhancing your brand is a collaborative effort between our strategists, designers and your team. It is thanks to this collaborative alliance that great projects are born. "

Our expertise

Marylène Kirouac

Strategist & digital planner (MTL)