UNIVERSITÉ LAVAL
To launch its latest campaign, Québec City Jean Lesage International Airport (YQB) turned to Kabane, which chose to focus on the airport’s greatest asset: its small size. Because even though it’s small, YQB is more than big enough to offer a wide range of direct flights to major destinations—and all the advantages of a large international airport.
This is how the campaign “Small Airport. Big Destinations.” came to life. An initiative that highlights YQB’s little extras to encourage regional travelers to fly out of Québec City. Rolled out on television, in out-of-home advertising, and online, the campaign simultaneously builds airport awareness, showcases its advantages, and promotes its direct flights. In short, big visibility for the smallest of the major airports.
